Tiger bread renamed giraffe bread by Sainsbury's

Sainsbury's is renaming its tiger bread after a letter a three-year-old girl wrote to the company, saying the bread looked more like a giraffe, went viral.

In May 2011, Lily Robinson wrote to the supermarket, suggesting that the bread should be called giraffe bread.

She received a letter back saying that renaming it was "a brilliant idea".

Her mother posted the letters on her blog and after it again became a topic of conversation on social media sites last week, the bread has been renamed.

Lily's letter said: "Why is tiger bread called tiger bread? It should be called giraffe bread. Love from Lily Robinson age 3 and 1/2".

Chris King from the Sainsbury's customer services team wrote back: "I think renaming tiger bread giraffe bread is a brilliant idea - it looks much more like the blotches on a giraffe than the stripes on a tiger, doesn't it?"

But he went on to explain how it had got its name: "It is called tiger bread because the first baker who made it a looong time ago thought it looked stripey like a tiger. Maybe they were a bit silly."...Read More


(Source: http://www.bbc.co.uk/news/bus...)

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